‘Tis the season of industry predictions. Most are nice, not nearly enough are naughty, and almost all are wrong. This time last year, predictions were awash with vendors lauding 2023 as the year where free ad-supported streaming TV (FAST) services would generate a gold rush for the advertising industry and thus for the enabling ad tech stacks. While the prevalence of FAST channels has grown markedly this year, the race to create ‘YouTube-like’ binge viewing experiences is a game as old as TV itself – and one that few are executing profitably. Combine the proliferation of FAST services with the major traditional SVoDs now slurping up ad dollars (Amazon Prime Video is next, see separate story this week), and this…