Diehard football fans may be indifferent to the limelight from Super Bowl LVIII being snatched by Taylor Swift, but from a pure numbers perspective, the plastering of the pop icon’s face across every news article and billboard could be the best thing to happen to the Super Bowl since… well, the invention of the television. It shows that beyond Tik Tok and beyond Instagram, younger viewers can still be drawn into more “traditional” TV viewing – buoyed by the ease at which consumers can build parasocial relationships with celebrities. An average of 123.4 million viewers in the US tuned into the showcase, making it the most-viewed event in the history of American television. However, for pure broadcast, this was not…