TVkey, the USB dongle co-developed by Samsung Electronics and Nagra for accessing full pay TV services on dumb screens, was a device developed ahead of its time in late 2016. After a debut deployment at German satellite operator HD+, TVkey took on a new lease of life with its release into the cloud at IBC 2018. Yet it is only now, in Q4 2024, that TVkey Cloud has cracked the all-important Indian market. TVkey Cloud is seeing modest success in securing and delivering branded TV UIs for satellite operators on smart TVs, helping to offset declining high-margin cable and satellite TV revenues, and now DishTV is the first DTH operator in India to offer secure content on TVs from Samsung,…