Close
Close

Published

Disney factor prompts Netflix India U-turn to slash sub prices

In just 8 months Netflix has had to change tack in India and admit that being more expensive not only than its competitors but also than established pay TV operators was not going to work. So, it has bowed to the inevitable and halved the price of its monthly basic plan from 500 Rupees a month (about $7) to 250 Rupees. This brings it almost to the level of cable and DTH offerings which tend to run at around $3 a month, but still well above OTT competitors, including the number one Hotstar, which charges 199 Rupees a month and also Amazon Prime, which had conceded earlier it must offer a special price for India, just 129 Rupees a month…

Close