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La Liga tests OTT waters with niche sports broadcasting but not yet live

There has not yet been a Netflix of live sports but fears of disruption have been growing amid evidence that premium assets may be being dragged down by the malaise affecting linear pay TV, especially in the US. It is in Europe though where one of the biggest sporting leagues, Spain’s La Liga football, is trying out an OTT service that it hopes can feed off its brand to nurture niche and grassroots sports with at least indirect revenue generating potential in future. Although the new service, LaLigaSportsTV, will support live as well as on-demand viewing, there is no immediate suggestion La Liga has any intention of going towards Direct-To-Consumer (D2C) for its live matches in the top divisions. Even…

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