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Flex is Comcast’s greatest embrace of OTT video to date

Blink and you’ll miss it. Following Comcast’s cryptic X1 broadband convergence comments from a fortnight ago, the company unveiled its new Xfinity Flex video aggregation service moments after Faultline Online Reporter went to press last week – in the latest ambitious initiative from the US cable giant as it aims to offset the torrent of pay TV losses. While some 10,000 movies and TV shows will be available OTT free of charge, Flex is really about introducing cord nevers to the world of cable TV – providing Xfinity internet-only subscribers with a portal for upgrading to the full Xfinity X1 cable service directly from the Flex UI. This will be accessed via an HDMI streaming dongle with Comcast’s trademark X1…

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