Hordes of media commentators predicted 2023 to be the year of shoppable ads. Depending on the size of your yardstick, we would argue that shoppable ads did not make it mainstream last year – forcing enthusiasts back to their crystal balls to advise that 2024 will, in fact, be the year of shoppable ads. Luckily for them, Disney laid foundations for this prophesy at CES 2024, unveiling a beta program for the first native shoppable ads format to debut on a Disney-owned streaming service. Serendipitously, days later, ‘The Shoppable TV Report’ landed in the Faultline in-tray, with LG Ad Solutions enlightening us to survey results including that 53% of US connected TV users wish all TV ads had a quick…