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Divan.TV dives into tokenization, can it ever be disruptive?

The tokenization of TV as a concept has been around for a while, perhaps none more famously than NBCUniversal’s WatchBack which was announced back in August and launched last month. But crucially, we must see WatchBack as more of a data-gathering exercise and promotional asset, separate from more hardcore blockchain-based token services – a market which this week received a new entrant in the form of Ukrainian streaming service Divan.TV. With over 2 million subscribers, Divan.TV’s ambitions of implementing a token payment system across its footprint are not be scoffed at. Could 2019 be the breakthrough year for such tokenized OTT video services to disrupt the subscription model? Decentralizing transactions brings significant benefits to multiple parties in the video delivery…

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