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Dolby, Bitmovin aim to debunk HDR myths – end up making more

US encoding expert Bitmovin and image technology darling Dolby aimed to debunk 5 myths about Dolby Vision and HDR during a webinar this week. In reality, 3 core “myths” were addressed and stretched to look like 5 – pertaining to price, complexity and device availability. The first concerns the perception of Dolby Vision – the company’s proprietary HDR video format – as a premium feature. Such qualms about price will no doubt have escalated since the arrival of Samsung’s royalty-free rival HDR10+, as well as competition from InterDigital’s SL-HDR1 and SL-HDR2 (acquired from Technicolor). Panelists tackled this fable by pointing to Dolby Vision’s more than 25 content partners, growing from the handful of premium content partners including Netflix and Hulu…

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