Webinars are supposed to enlighten, not leave attendees with more questions than they arrived with. A live session hosted by the newly merged Dolby x Theo technology division welcomed ad tech evangelist Google on board for a session titled ‘Smart Ads, Engaged Fans: The Future of Live Sports Streaming” – which felt like sitting through a roundtable of platitudes. Early in, the session devolved into surface-level musings. Speakers reminisced about past achievements and posed rhetorical questions. Respite was offered in the form of an audience poll asking attendees to rank trends for live streaming, but the following results illuminated little other than predictable priorities: Better ad experiences (29%) Next-level fan engagement (27%) Lower latency for live streams (22%) Improved streaming…