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Encoding market faces double edged sword from pandemic

During a joint webinar this week between DVB and the Ultra HD Forum, the elephant in the room was whether getting into bed with high bandwidth services like UHD is a bad idea, at a time when streaming services are actively reducing bitrates. The short answer for the short-term is yes. UHD service launches and channel rollouts are likely to stall – yet a post-pandemic recovery is not a matter of if, but when. Ultra HD Forum chair Ben Schwarz, who has experience working in the telecoms sector, explained to Faultline that while strain on the core network is being reduced by companies like Netflix and YouTube taking bitrate-reducing action, this has little benefit on the overall traffic load in…

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