In the name of a more sustainable economy but with potentially cynical undertones, Telefónica has launched its first green bond issue (a type of fund created for environmentally-friendly projects) worth €1 billion ($1.14 billion) over five years, pertaining to its fiber to the home (FTTH) broadband network which it claims is 85% more energy efficient than copper. This effectively translates as Telefónica hyping up its FTTH business to get its hands on cheaper money at lower rates – and quite clearly the Spanish incumbent has set the bar for other operators to follow suit. The operator’s self-proclaimed “greenest network in the market” has saved 208 GWh over the last three years, equating to 56,500 less tons of CO2 in the…