The European Institute of Innovation and Technology’s (EIT) Culture & Creativity branch recently opened an €8.6 million ($9.9 million) funding and acceleration program for creative-tech start-ups and scale-ups in verticals including audiovisual media. We could easily write a story about how Europe’s creative audiovisual space is falling behind the US and China, but hasn’t that story been written a thousand times over? This should instead be a story about how audiovisual technology remains a priority investment space for the European Union (EU), which funds the EIT through Horizon Europe. Applicants to the latest funding call hail from backgrounds in content production, content distribution, metadata, gaming, AI and more – all highly relevant and fast-evolving sectors primed for early investment. Speaking…