The EBU has finally decided to embrace cellular broadcasting technology as part of its future, but this agreement may have come ten years too late to make it relevant to cellular operators. Speaking at a Hungarian broadcasting event, the EBU’s media director, Jean Philip de Tender, called for broadcasters to finally cooperate with cellular MNOs in order to advance the delivery of free-to-air (FTA) TV. At Faultline, we think such cooperation is unlikely – the cellular industry has little incentive. De Tender announced that the EBU is pushing for “a 5G broadcast mode that allows the reception of FTA 5G services on any 5G device without needing a specific SIM card.” This seems likely to be the next stage of…