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F1 pay TV gains shed new light on FTA vs subscription dilemma

Formula 1 proudly cited TV audience gains after several years of decline and while the truth of that boast depends on how the data is interpreted, there is a distinct change of tone from the organizers. The sport had been suffering almost from collective depression in the face of consistently shrinking TV audiences, amid negative sentiments over whether its appeal among younger consumers was in terminal decline, fueled perhaps by concerns over its gas guzzling image at a time of growing environmentalism. For that reason, F1 was trumpeting in particular signs of rising viewership among consumers under 35, although that may have something to do with migration online via F1 TV Pro, its subscription streaming service costing for example $11.99…

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