Two years is a lifetime in TV – Sky welcomes Disney+ with open arms

When UK operator Sky eventually embraced Netflix into its pay TV ecosystem for the first time in early 2018, the move was construed as the toppling of the last bastion of pay TV’s resilience against OTT video. Far from breaking ranks, Sky was years behind rival Virgin Media in this respect, which makes Sky’s reported approaches for an exclusive Disney+ deal all the more momentous. At the time of Sky’s surprise Netflix move, Faultline highlighted how one month is a long time in the TV industry. Strategies change fast and loyalties even faster. Less than two years later, here we are with Sky relishing the chance to partner a major US SVoD platform – relenting rather than resisting. If one…