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Finance community interprets Nielsen data as 11% fall in viewers

A note from US finance analysts MoffettNathanson gives a peek into Nielsen figures for October, demonstrating another significant fall in viewer ratings of the major US networks – off by around 11% over this time last year. This is the second month in a row that the viewing numbers have been this far off – cable off by 11% and broadcast by 12% – although apparently the viewing figures for October are higher than September – but that’s seasonal apparently. It is interesting that we even continue to debate this, and it’s because of consistent “re-interpretation” of the Nielsen figures in the past. As early as 2003 we remember Nielsen “losing” 10% of males 18-34 in a single quarter. Because…

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