The Advanced Television Systems Committee (ATSC) announced at CES 2024 that NextGen TV product sales in the US marketplace have reached a cumulative 10.3 million units. Memories are especially short when it comes to anything ATSC 3.0, so allow us to provide some important missing context. What the self-congratulatory release doesn’t tell you is that this milestone of 10.3 million NextGen TV devices is a shortfall to the tune of 2.5 million units, according to the Consumer Technology Association’s (CTA) own forecasts. The CTA has revised its NextGen TV projections more times than we care to count since 2020, having consistently over-projected and over-hyped the marketplace for the benefit of US broadcasters under the guise of “friendly” associations, namely the…