Unbeknown to many, Netflix has delivered over 200 global interactive streaming events using a third-party platform called Flux. Amazon Prime Video is another prominent user of Flux, delivering digital fanfares to over 600,000 viewers in 2024 alone. Both streaming heavyweights have integrated the Flux platform into their core websites, reducing development time by between 70% and 90%, so why has no one heard of Flux? That is partly because the Flux SDK—facilitator of watch parties, multi-room chats, polls, quizzes, photobooths, and other interactive tools—has only recently been productized for presentation to the broader media and entertainment market. The Flux platform is a product of Little Cinema Digital (LCDigital), which is itself a product of a Covid-forced pivot. Little Cinema, an…