Thanks to wealthy Hollywood parents, content distribution company Filmbankmedia is something of a gatekeeper between the major studios and non-theatrical settings seeking to license content. For this reason, the selection of Irdeto as Filmbankmedia’s forensic watermarking provider is a real coup for the Dutch vendor – effectively making Irdeto the de facto tracing technology for films and TV across the hospitality sector, corporate events, transport, healthcare, and more. The deal is another reminder that content distributors recognize the vulnerabilities of DRM-only strategies, and are looking towards forensic watermarking particularly for bubble-wrapping premium pre-release content. Co-owned by Warner Bros Discovery, Sony Pictures Entertainment, and NT Digital Partners, Filmbankmedia is deploying the Irdeto TraceMark product – a forensic watermarking technology proven to…