With the ATSC 2021 NextGen Broadcast Conference taking place this week in-person, we were quietly confident of receiving some significant news to fill the pages of our final issue of summer, despite the ATSC 3.0 industry’s penchant for disappointment. Fox Television Stations and Synamedia have come up with the goods – announcing that Fox’s Orlando-based station WRBW will serve as the broadcaster’s ATSC 3.0 lighthouse from where it can host infrastructure from other participating stations. The name is fittingly ironic, as the ATSC 3.0 hybrid broadcast-broadband community (which is targeting a market of increasingly confused consumers) has been screaming out for a guiding light. One thing is certain – Pearl TV has failed miserably at that role. It reminded us…