Close
Close

Published

France Télévisions ends YouTube distribution to boost Salto

France Télévisions is more likely to lose than gain from ceasing to distribute complete shows or series on YouTube, after earlier doing the same for Netflix. But the state broadcaster claims it is merely taking a lead out of Disney’s book by deciding to keep its global rights at home, in this case to boost the French OTT platform Salto, which it set up in collaboration with commercial broadcasters TF1 and M6. Even Disney may not be able to resist the advancing tide of Netflix, Amazon and Google, so we feel France Télévisions has little chance and would be better off taking advantage of these distribution avenues to maximize its audience. Oddly enough, France Télévisions director-general Delphine Ernotte made the…

Close