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Sports bars can turn OTT threat into opportunity

The sight of Amazon and Facebook leading the big tech charge into premium sports rights has been received as a threat on two counts by venues such as sports bars whose livelihoods depend on communal viewing of live matches. On the one hand it exposes them to the challenge of streaming quality which is far more critical for them than a consumer accessing the same event on smaller screens at home. More critically these big players are peddling a disruptive model by encouraging viewing at home with the social element coming through online communication and chat rather than face to face over drinks in a bar or other public place. The services have not been designed for consumption “en masse”…

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