New York-based JW Player (JWP) is merging with Connatix, a company new to the Faultline archive, pitched as a specialist in video delivery and monetization. Given JWP’s recent efforts to bolster its subscription and management features, notably the acquisition of InPlayer in January 2023, we are a little surprised that the vendor has merged with a company of this ilk. Having said that, JWP CEO Dave Otten highlights the complementary nature of the two businesses, combining Connatix’s integrated ad tech stack—comprising ad server and player—with JWP’s workflow capabilities, recommendation software, analytics, APIs, CMS, and ad tech. A few years back, JWP was openly criticizing competitors like Brightcove, Kaltura and Vimeo for lacking scale and was more than happy to tell…