In the days post-Super Bowl, coverage tends to focus on record ad spot pricing, tumbling pay TV ratings, and the below-par QoE delivered by streaming services (see separate story in this issue for video quality analysis). A trend that has flown under the radar this year, however, is the injection of revenues from sports betting – with Super Bowl LVII the first to take place in a state with legal sports betting. The Glendale, Arizona-based NFL showcase between the Kansas City Chiefs and Philadelphia Eagles resulted in a 25% increase in the total volume of geolocation checks carried out by GeoComply, a Canadian specialist in fraud prevention and geopiracy. These geolocation checks – to ensure accounts are based in states…