At the TV Connect Show in London’s Olympia this week we agreed to see Media Excel, thinking that in a post Cloud, Amazon video-as-a-service world, the long-time US encoder designer would appear almost ghost-like. There was none of it, and VP Product, Nikos Kyriopoulos was as entertaining as he was dismissive of the idea that Amazon was winning all the deals. “And here’s why” – he said, and produced his white paper prepared for NAB, which had received precious little airtime – entitled “Multiscreen Encoding: Turnkey versus virtual versus cloud form factors.” The conclusion was simple, but someone had taken out the punchline from the white paper as published, which was “to keep an instance of our service running for…