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Global bandwidth constraints could accelerate AV1 uptake

Last week was a tale of solidarity in the communications world with North American operators rallying together in a 60-day grace period to protect subscribers, particularly the most vulnerable. Days later, the US OTT video giants responded to calls from European top dogs by implementing bitrate reductions to alleviate network traffic. End users will hardly notice, but will there be ramifications for the technology distribution chain? Should lockdowns become more stringent in the US, just as they have escalated dramatically in Europe over the past two weeks, then sweeping video bitrate reductions are likely to become commonplace globally. Latin American service providers have already lumped pressure on the streaming majors to commit to bandwidth reductions, while India’s Cellular Operators Association…

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