Global TV figures battered in Q3, recovery unlikely in Q4

Just 43 of the top 100 TV service providers globally experienced subscriber gains during the third quarter of 2018, the lowest since records began in a calamitous period for the industry, according to the latest Multiscreen Index from informitv. While the US market is well acquainted with cord cutting headlines, the research is a stern warning for markets further afield. But the main question and ultimate caveat is whether the industry can recover in Q4 or be dealt a second quarterly loss in a row? Going on some of the early estimates published over the Christmas holiday period about viewing behaviors, it looks set to be another prosperous quarter for online services while satellite could suffer an almighty blow. That…