TV has transformed the landscape for video entertainment by changing the way content is made, distributed and consumed, driving cinemas to raise their game and crunching down movie windows to the point of disappearance. But the impact on premium sports has been much deeper, generating unprecedented riches for some while relegating others to the back row of engagement. Pay TV in particular was responsible for the gear shift, making multi-millionaires of many players in leading sports who were previously on a par with professions such as medicine or accountancy. Now, through proliferation of live streaming, another transformation is taking place, leading eventually towards major and leagues going D2C (Direct to Consumer), although this will not necessarily oust streamers or video…
3 October 2019
Globalization, streaming lift TV sports rights past $85bn by 2025
