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Grass Valley redefines itself in software

Grass Valley, a name synonymous with broadcasting hardware for 60 years, epitomizes the software revolution overtaking video infrastructure and especially playout, with the claim that it is at least holding onto traditional customers as a result. One of the latest such repeat orders came from Pike Media Lab, a provider of playout services to cable and OTT operators in the Russian Federation primarily. This was for its ICE SDC software-defined playout platform, which inherits the code base of the hardware appliance ICE with the same integrated features. It supports uncompressed 2022-6 video streams and enables the Russian media services provider to deploy new operational models more readily than with the existing hardware playout system. The immediate benefits of the Software Defined Networking…

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