Haivision buys into perceptual quality in warning shot to SSIMWave

Secure Reliable Transport (SRT) founding member and overall video streaming darling Haivision has used its enviable growth momentum to poach the LightFlow Media Technologies part of video optimization outfit Epic Labs – a month after the two vendors joined forces on bringing content-aware encoding to edge devices. The similarities between Spain’s LightFlow and SSIMWave, the Canadian perceptual video quality specialist which Faultline has spoken with numerous times this year, are striking. In fact, during conversation with SSIMWave at the recent IBC show, we suggested the vendor’s captivating technology and revered R&D record would surely attract acquisition interest soon. Naturally, SSIMWave has upheld the position that it has very few direct rivals, yet Haivision has inadvertently exposed a clear-cut competitor and…