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High APAC forecasts mask big country differences

The great Asian tiger has been outstripping other regions for some time now and been celebrated by analysts as the region of fastest subs growth in video services over the next five years. Our peers at Digital TV Research are among the latest to highlight this growth in numbers, as is our research arm Rethink TV in its latest forecast, “How to survive the Set Top Box endgame.” Digital TV noted that the region is home to half the world’s population at 4 billion with an implication being that streaming services, often ad-supported, will drive video through the many people who were unable to access services before for various reasons. Even with ARPUs chronically low across much of the region,…

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