SoundHound, a dominant player in automotive voice-enabled AI, appears to have found a new niche. Following news this week that the company has partnered with Deutsche Telekom (DT), it seems that the Houndify platform is being used to enhance existing voice assistants, working alongside market leaders, such as Amazon Alexa. This is not a position in which SoundHound seemed to be aiming just a few years ago. Investment rounds appeared to be gearing the firm up to be serious competition against Google Assistant and Alexa. However, if played right, this new accessory-type role in the market could prove lucrative. Houndify has come to prominence as a voice-enabled AI platform designed to equip businesses with voice intelligence, enabling product integration across…