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As Roku extends CTV lead, Google gorges on Fitbit wearables data

Alphabet’s Google is buying Fitbit for $2.1 billion, in a move reminiscent of how Google was forced to buy Motorola Mobility and then a good chunk of HTC in order to create the Android flagship devices needed to best showcase Android. However, unlike HTC, Fitbit doesn’t use the Android operating system, which presents something of a conundrum. The Moto 360 smartwatch was meant to be the direct rival to Apple’s Watch, with Google owning Motorola. However, while a few other Android Wear advocates emerged, Samsung pressed ahead with its own Tizen platform. Meanwhile, the bottom fell out of the market, massively undercutting the prices being charged by these Android and Tizen types, while Apple went from strength to strength –…

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