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Hybrid demos show ATSC 3.0 may not be Dead on Arrival but on death row

We are in the season of hybrid demonstrations for the newly minted ATSC 3.0 DTT standards in the US with Sinclair Broadcast as a patent holder taking a front seat. The latest has come from South Korean telco SK Telecom demonstrating two-way media services in conjunction with Sinclair and also Samsung’s US automotive components subsidiary Harman International Industries. As the makeup of this partnership suggests, the focus is on delivery of interactive infotainment to connected cars, with SK showing how various adverts could be played on in-car screens while the vehicle was running. It is also evaluating SK’s multi-view service, which allows viewing from multiple camera angles simultaneously, with sports in mind. The objective was to show off the ability…

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