AI-driven media will rewrite content value chain Most tech vendors still need to prove where true value lies If done right, AI will be a powerful weapon So what did Faultline really think about IBC 2026? Something is happening that is much bigger than analog to digital. Bigger than broadcast to IP. Bigger than on-prem to the cloud. Bigger than SaaS. And when we say bigger, what we really mean is that the next wave of AI-driven media will be devastatingly destructive. Right through the content value chain, AI is going to eat into jobs, workflows, products and entire categories of technology. People are sprinkling AI in little by little, bit by bit, but at the current rate of change, the industry could become unrecognizable. Most readers will be aware…