Despite many half-baked efforts to standardize metadata and contextual intelligence in advertising, IBM is clearly taking our opinion onboard about this not happening any time soon. High on hubris, the company has decided to utilize its famed Watson supercomputer to drive targeted advertising in OTT on its own terms. IBM’s Watson Advertising Accelerator is now looking further afield than display, with the company hoping that its AI capabilities can optimize OTT ad creative. Accelerator will be able to generate and assess individualized variations in video ad creative to achieve KPIs like video completion rate (VCR), various brand site actions and app installs. Most importantly, its datasets appear almost entirely self-contained, with audiences segmented according to a rapid process of trial…