Dipping into TV of Tomorrow Live (TVOT) for one last session, how could we possibly resist a panel teasingly called Pandemic Experiments? Some dramatic changes in viewing habits have been easier to correlate and explain than others over the past year – prompting experimentation around audience measurement and advertising as the focal point of discussion. What has surprised Comscore’s Chief Research Officer, Michael Vinson, most during the pandemic is the different time scales. In the early days of lockdowns, the US measurement company observed a quick increase in viewing as expected. Then, as time went on, Comscore started to notice differentiation of viewing habits by geography. Through summer and fall 2020, as Covid-19 infections ebbed and flowed, Vinson highlighted New…