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IMDb TV to boost Amazon ad ambitions – a warning shot for networks

Amazon’s advertising business has been tipped by some as a fire raging within poised to outgrow the AWS cloud computing clout in a few years – a prediction which just got a little more interesting this week with news of the impending arrival of an aggressive ad-supported OTT video service in Europe. Crucially, the Amazon-owned free streaming service IMDb TV, rebranded from IMDb Freedive, is coming after the lunch of TV networks – boasting 50% fewer ads than your standard TV network. IMDb TV has really gone for the jugular here and the fear is that the arrival of the Amazon-owned offering in Europe later this year is as much of a threat to broadcasters and network-owners as SVoD is…

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