Avoiding arbitrary history lessons and complaints about nomenclature, the media economy needs to be acutely aware about ramifications from a proposed bill which has parachuted into the US Senate under the pretext of the ‘Lowering Broadband Costs for Consumers Act of 2023.’ This is America’s shot at the divisive ‘fair share’ network debate. Three US senators have proposed that any $5 billion-a-year-revenue business that generates over 3% of network traffic should pay a tariff to the FCC to help fund rural fiber networks, via the country’s Universal Service Fund (USF). The title of the bill might as well read the ‘Increasing Streaming Costs for Consumers Act of 2023’ because that is precisely what will happen if such a traffic toll is…