Green streaming technologies are rolling out thick and fast in the closing stages of 2022. One must approach with caution, however, considering the content delivery ecosystem’s penchant for booting power consumption down the pipe and into touch of partners, customers, and rivals alike. Among all the sustainability trends of 2022 and environmental predictions for 2023, we sincerely hope that progress in data points and regulatory transparency create a world where it is easier to call out technology companies for greenwashing. We have hyperscalers looking for any excuse to tell data centers to switch to more sustainable encoding practices, when the actual power consumption data on data centers is hazy at best. Then there is the CDN camp, once a scapegoat…