Digital rights management pioneer Intertrust entered the energy market back in 2016. However, it wasn’t until taking the contentious decision to secretly split its business in two in 2021, carving out the ExpressPlay DRM division to make room for horizontal growth, that things started getting serious. Days ago, Intertrust received an undisclosed investment from Japanese energy giant JERA (Japan’s Energy for a New Era) – swapping the comfort of decades of authority in the mobile and video space for start-up status all over again. Intertrust’s ambitious sideways shuffle is a watershed moment not just for the company itself, but for partners and rivals in the media and entertainment ecosystem to recognize that there are opportunities to combat climate change in…