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iQiyi goes it alone for watermarking, passes ChinaDRM Lab tests

China was late waking to the challenge of video streaming piracy but has taken up the cudgel over the last few years and now its iQiyi streaming service has claimed to be the country’s first online platform to receive security accreditation from the ChinaDRM Lab for its own in-house watermarking technology. This raised eyebrows because in March 2017 iQiyi announced it had selected Irdeto’s Tracemark technology as the basis of its forensic watermarking to combat redistribution piracy, which has become the scourge of OTT. It now looks as if iQiyi has displaced Irdeto with its own in-house watermarking technology to avoid dependence on US IP (Intellectual Property) in the wake of escalating trade wars between the two countries. Irdeto did…

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