British broadcaster ITV may not be glamorized on the global stage in the same regard as the BBC, its long-time adversary (and occasional partner), but the primarily advertising-funded organization is hoping to be heralded an environmental trendsetter in the media and entertainment industry. The reason for highlighting ITV’s funding model in this opening gambit is deliberate. The pages of Faultline have emphasized on many an occasion how the advertising world is polarized to environmental efforts across the TV ecosystem. The future success of the ad-funded business model relies inherently on more TVs being switched on for longer periods of time with more ads per hour in increasingly intrusive places (we’re looking at you, Telly), hence the incessant pushing of free…