From the laughing stock of British streaming platforms to a company planning to be “more than TV”, the rapid turnaround of broadcaster ITV in just a matter of months has been quite a spectacle – one we don’t see it sustaining for long. In the meantime, artificial intelligence is on the company’s roadmap, inking a deal this week with long-standing cloud technology supplier AWS, along with Swedish software developer Accedo. The success of one reality TV show, the morally questionable Love Island, has given the board at ITV a false sense of superiority from where the company aspires to build an SVoD empire. Various projects are underway at ITV to back up its recent “more than TV” comment for which…