Close
Close

Published

Japan’s OTT penetration still sucks, so Hulu harnesses NPAW QoE

Hulu’s Asia Pacific operation over in Japan, owned by Japanese broadcasting services firm HJ Holdings, has been something of an enigma in contrast to its long-lost US sister. With SVoD penetration in Japan still startling low, there is a huge opportunity for expansion, and while Hulu Japan can’t match Netflix and Amazon Prime Video for content, it can certainly try to trump its two chief rivals for quality of experience. Hulu US continued to provide the technology infrastructure for Hulu Japan after it was sold to Nippon TV in 2014, although the two entities have more recently been taking increasingly unparalleled paths. The latest being Barcelona-based QoE video analytics specialist Nice People at Work (NPAW) securing a deployment at Hulu…

Close