US cloud video company Kaltura and UK personalized UI provider Massive Interactive are both looking to bag their first customer deployment deals of 2018 on the back of the NAB trade show this week – pooling their resources together to launch a combined targeted TV platform. In a hyper sensitive period for all things data collection, particularly regarding social media, it sparks concerns for recommendation and personalization software vendors – many of which pull user interests from social media platforms in order to get a leg up over rivals while others purely base personalized TV features on past viewing behaviors. Specifically, scores of users have either evacuated social media or tightened up their security preferences so less personal data can…