Netflix’s new linear channel test run, taking place in France, is not the hyper-personalized experience one would expect from the SVoD champ, but a truly linear TV experience that has both confused and enthralled the entertainment industry. The way we see it, Netflix has wounded traditional pay TV. Now, in order to apply the killer blow to the competition, Netflix must become the competition. Many words spring to mind – counterintuitive, backwards, hypocritical even. Yet Faultline has always highlighted how trends in the TV landscape – like the fashion industry – have a habit of coming back around. Netflix launching a linear feature is just one of the more obvious trends to creep into the modern viewing experience. Being synonymous…