Spain’s prestigious soccer league La Liga is launching a self-branded sports OTT video service, a free offering showing an array of live and on-demand sports content. Due to live broadcast rights being tied up with majors like Mediapro and Telefónica, no top tier live soccer matches will be shown – but the new platform forms the foundations for disrupting how Europe’s most lucrative live content is consumed in years to come. Set to launch next year, the service may show live matches from Spain’s second soccer division should La Liga decide to keep hold of the rights, rather than stick to its traditional business model of selling rights to broadcasters. This could lead to a situation where, in the future,…