The lines between entertainment and sport are blurring beyond recognition – generating billions of dollars in additional revenue at the cost of threatening the very integrity of sporting spectacles. The success of celebrity boxing bouts has come under immense criticism from the sport’s greatest athletes, while canny businesspeople salivate over pay-per-view figures. Similarly, the motorsport franchise Formula One – owned by John Malone’s Liberty Media – has faced intense backlash for the disruption caused by hosting a professional motorsport in the beating heart of Las Vegas. Max Verstappen, the Dutch driver who would go on to win the 2023 Las Vegas Grand Prix last week, initially called the race “99% show and 1% sporting event.” In a landmark rights deal…